Starting from scratch
The main challenge Transparentrees faced was how to convert visitors into contributors, because, after all, the site needed crowdsourced data to flesh out its content. Their business plan was to gamify by awarding points based on activity and feedback, which informed my objective to build a rewarding and easy-to-use interface.
We started by populating data for a number of impactful companies to attract the most attention at launch. I designed org charts that tied to profile pages, where people were encouraged to add information for points within the system.